A memorable, enduring brand that speaks your customers rests on three legs--Create. Build. Protect. Each is separate, yet interrelated and equally important. Ignore one, and you’re left with a two-legged stool, wobbly to say the least.…
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Create Your Brand
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A registered trademark is vital to protecting your brand in today's online global market place. Before filing for a registered trademark, review your proposed trademark to see whether it will even qualify for legal protection and approval as a registered trademark. When selecting a trademark to marry to your brand…
Before spending money on new packaging, marketing and advertising for that new brand name, it’s important to perform a trademark search to see what marks are already registered . . .…
A tone of voice is not what you say, but how you say it. Do you know the tone of voice of your brand. . .…
Before launching a new product or service, take some some to make certain you have chosen a good trademark. The new brand owner wants the mark to be . . . …
Every brand needs a dream team. That team consists of not only people who help create, communicate, manage, direct, and protect the brand, but also . . .…
You're a genius! You've come up with the most original, mind-blowing, market-shattering brand name imaginable - and you're already getting it out there with marketing materials, through your network, on the web. Check yourself against these top 10 Branding Mistakes from our contributing trademark experts at Hodgson Legal to confirm…
CH: Welcome to the Brandaide Conversation. I’m here with Kyle Hermans of Synecticsworld and we’re here in conversation about brands and one of which we’re chatting about is Apple. And it’s really an interesting question Kyle how Apple went from being a computer and/or a music player (like in the…
Here are a few words of advice: Search within in your industry to narrow the field in an effort to eliminate terms already in use, including terms which are overused and common within a particularly trade or industry. The more uncommon a term within an industry, the greater chance of success…
Ready to start your new company and establish your brand? Great! Now put a cork in that enthusiasm and take a pause to really consider your brand's name.…